Archive for the Uncategorized Category

Branding for Hard Work Productions

Posted in Uncategorized on July 17, 2015 by wwwheelz
Branding for a theatre production company

Branding for a theatre production company

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My First Russian Website

Posted in Uncategorized with tags , , , , on July 9, 2013 by wwwheelz

My First Russian Website

My first Russian website…Designed both English and Russian versions to include social media and a :30tv spot on the home page. Sport-Express is Russia’s most significant sports media holding company. The foundation helps disadvantaged kids and orphans through involvement and training in sports.

Patagonia Video Content Strategy

Posted in Uncategorized on July 9, 2013 by wwwheelz

Patagonia http://video.patagonia.com/ has a pretty interesting video content strategy. While there is a lot of product oriented stuff, there’s also some good environmental and cause related content as well as outdoor adventures with some great product placement. A lot of it appears to be quasi social or user generated, (I’m guessing they pay their employees and “Patagonia Ambassadors” some sort of endorsement fee in exchange for providing adventure images and stories/on camera interviews). They still do some traditional marketing, like the “Don’t Buy This Jacket” ad on Cyber Monday http://adage.com/article/adages/patagonia-cyber-monday-mailer-buy-jacket/231221/ but it goes a long way considering once the customer gets to the site, they explore it and share the content in social channels where it has the potential to go mass and generate much more user generated content.

Are you watching The Apprentice?

Posted in Uncategorized on October 28, 2010 by wwwheelz

If not, you should, because if you know what happened on the show, you could win a trip for 2 to NYC & a tour of NBC Studios! The Apprentice airs 10 ET/PT on Thursdays on NBC. Then visit att-mobiletv.com/apprentice to play AT&T Mobile TV “Watch and Win”.

Free Tequila on Cinco de Mayo!

Posted in Uncategorized with tags , , , on May 1, 2010 by wwwheelz

Is there any other day to launch a Tequila brand? Tequilador will make it’s U.S. debut at RS Lounge at 35 East 21st Street
between Broadway and Park. With a short window of opportunity between FDA approval and Cinco de Mayo, Luis Enrique Tappan, president of Let’s Import NYC, decided to take advantage of an empty club undergoing renovations and to use social media to make the May 5th date. Foodies and press are invited to taste the first bottles of the 100% Agave Tequila just off the trucks from Mexico from between 6:30pm and 7:30pm. There will also be a hearty appetizer menu to complement the Tequila which is very smooth.

The Yankees are doing more than just cleaning up on the field!

Posted in Uncategorized with tags , , , on September 27, 2009 by wwwheelz

Event marketers should spend an evening at the new Yankee Stadium to witness some real innovations with in-venue marketing. While what they have now is pretty impressive, this is just the tip of the iceberg as fans interact more and more with their mobile devices.

Anxiously awaiting to see if I got the Body Magic account!

Posted in Uncategorized with tags , , , on September 5, 2009 by wwwheelz

madmen_standard

Seriously, I actually did have a meeting last week for a women’s undergarment distributer in New Jersey. The place was perhaps even more ‘MadMenesque than this illustration, in a restaurant called Hell’s Kitchen which has a sort of strip club decor, complete with retro pin-ups. The place was a random selection but but arguably a perfect venue to discuss a body slimming undergarment! Anybody up for a three martini lunch?