The Attention Deficit: Step away from your Facebook!

Are we too attached to our mobile devices? This television ad from Thailand says it all with very few words. The point is not that mobile devices and content are bad, it’s more about what experiences you are missing, by being glued to the stuff that doesn’t matter. The most powerful social content is the amazing real life events experiences you have to share with your friends, not mundane everyday tweets…Nobody really cares if you checked in at a restaurant unless it’s all about an amazing experience. Social content about true fun, discovery and people living a real life. This is what activates social media. Everything else is a waste of time, because it’s taking away from the experiences you could be having.

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