Archive for September, 2009

The Yankees are doing more than just cleaning up on the field!

Posted in Uncategorized with tags , , , on September 27, 2009 by wwwheelz

Event marketers should spend an evening at the new Yankee Stadium to witness some real innovations with in-venue marketing. While what they have now is pretty impressive, this is just the tip of the iceberg as fans interact more and more with their mobile devices.

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Anxiously awaiting to see if I got the Body Magic account!

Posted in Uncategorized with tags , , , on September 5, 2009 by wwwheelz

madmen_standard

Seriously, I actually did have a meeting last week for a women’s undergarment distributer in New Jersey. The place was perhaps even more ‘MadMenesque than this illustration, in a restaurant called Hell’s Kitchen which has a sort of strip club decor, complete with retro pin-ups. The place was a random selection but but arguably a perfect venue to discuss a body slimming undergarment! Anybody up for a three martini lunch?