Archive for September, 2009

The Yankees are doing more than just cleaning up on the field!

Posted in Uncategorized with tags , , , on September 27, 2009 by wwwheelz

Event marketers should spend an evening at the new Yankee Stadium to witness some real innovations with in-venue marketing. While what they have now is pretty impressive, this is just the tip of the iceberg as fans interact more and more with their mobile devices.


Anxiously awaiting to see if I got the Body Magic account!

Posted in Uncategorized with tags , , , on September 5, 2009 by wwwheelz


Seriously, I actually did have a meeting last week for a women’s undergarment distributer in New Jersey. The place was perhaps even more ‘MadMenesque than this illustration, in a restaurant called Hell’s Kitchen which has a sort of strip club decor, complete with retro pin-ups. The place was a random selection but but arguably a perfect venue to discuss a body slimming undergarment! Anybody up for a three martini lunch?