Patagonia http://video.patagonia.com/ has a pretty interesting video content strategy. While there is a lot of product oriented stuff, there’s also some good environmental and cause related content as well as outdoor adventures with some great product placement. A lot of it appears to be quasi social or user generated, (I’m guessing they pay their employees and “Patagonia Ambassadors” some sort of endorsement fee in exchange for providing adventure images and stories/on camera interviews). They still do some traditional marketing, like the “Don’t Buy This Jacket” ad on Cyber Monday http://adage.com/article/adages/patagonia-cyber-monday-mailer-buy-jacket/231221/ but it goes a long way considering once the customer gets to the site, they explore it and share the content in social channels where it has the potential to go mass and generate much more user generated content.
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Is there any other day to launch a Tequila brand? Tequilador will make it’s U.S. debut at RS Lounge at 35 East 21st Street
between Broadway and Park. With a short window of opportunity between FDA approval and Cinco de Mayo, Luis Enrique Tappan, president of Let’s Import NYC, decided to take advantage of an empty club undergoing renovations and to use social media to make the May 5th date. Foodies and press are invited to taste the first bottles of the 100% Agave Tequila just off the trucks from Mexico from between 6:30pm and 7:30pm. There will also be a hearty appetizer menu to complement the Tequila which is very smooth.