Branding for Hard Work Productions

Posted in Uncategorized on July 17, 2015 by wwwheelz
Branding for a theatre production company

Branding for a theatre production company

My First Russian Website

Posted in Uncategorized with tags , , , , on July 9, 2013 by wwwheelz

My First Russian Website

My first Russian website…Designed both English and Russian versions to include social media and a :30tv spot on the home page. Sport-Express is Russia’s most significant sports media holding company. The foundation helps disadvantaged kids and orphans through involvement and training in sports.

Patagonia Video Content Strategy

Posted in Uncategorized on July 9, 2013 by wwwheelz

Patagonia has a pretty interesting video content strategy. While there is a lot of product oriented stuff, there’s also some good environmental and cause related content as well as outdoor adventures with some great product placement. A lot of it appears to be quasi social or user generated, (I’m guessing they pay their employees and “Patagonia Ambassadors” some sort of endorsement fee in exchange for providing adventure images and stories/on camera interviews). They still do some traditional marketing, like the “Don’t Buy This Jacket” ad on Cyber Monday but it goes a long way considering once the customer gets to the site, they explore it and share the content in social channels where it has the potential to go mass and generate much more user generated content.

The Attention Deficit: Step away from your Facebook!

Posted in Social Media Marketing & Content, Strategic Branding & Design, CT with tags , , , , , on May 31, 2011 by wwwheelz

Are we too attached to our mobile devices? This television ad from Thailand says it all with very few words. The point is not that mobile devices and content are bad, it’s more about what experiences you are missing, by being glued to the stuff that doesn’t matter. The most powerful social content is the amazing real life events experiences you have to share with your friends, not mundane everyday tweets…Nobody really cares if you checked in at a restaurant unless it’s all about an amazing experience. Social content about true fun, discovery and people living a real life. This is what activates social media. Everything else is a waste of time, because it’s taking away from the experiences you could be having.

Are you watching The Apprentice?

Posted in Uncategorized on October 28, 2010 by wwwheelz

If not, you should, because if you know what happened on the show, you could win a trip for 2 to NYC & a tour of NBC Studios! The Apprentice airs 10 ET/PT on Thursdays on NBC. Then visit to play AT&T Mobile TV “Watch and Win”.

Free Tequila on Cinco de Mayo!

Posted in Uncategorized with tags , , , on May 1, 2010 by wwwheelz

Is there any other day to launch a Tequila brand? Tequilador will make it’s U.S. debut at RS Lounge at 35 East 21st Street
between Broadway and Park. With a short window of opportunity between FDA approval and Cinco de Mayo, Luis Enrique Tappan, president of Let’s Import NYC, decided to take advantage of an empty club undergoing renovations and to use social media to make the May 5th date. Foodies and press are invited to taste the first bottles of the 100% Agave Tequila just off the trucks from Mexico from between 6:30pm and 7:30pm. There will also be a hearty appetizer menu to complement the Tequila which is very smooth.

The Yankees are doing more than just cleaning up on the field!

Posted in Uncategorized with tags , , , on September 27, 2009 by wwwheelz

Event marketers should spend an evening at the new Yankee Stadium to witness some real innovations with in-venue marketing. While what they have now is pretty impressive, this is just the tip of the iceberg as fans interact more and more with their mobile devices.

Anxiously awaiting to see if I got the Body Magic account!

Posted in Uncategorized with tags , , , on September 5, 2009 by wwwheelz


Seriously, I actually did have a meeting last week for a women’s undergarment distributer in New Jersey. The place was perhaps even more ‘MadMenesque than this illustration, in a restaurant called Hell’s Kitchen which has a sort of strip club decor, complete with retro pin-ups. The place was a random selection but but arguably a perfect venue to discuss a body slimming undergarment! Anybody up for a three martini lunch?

Location! Location! Location!

Posted in Uncategorized with tags , , , , , , , on May 1, 2009 by wwwheelz

 Location marketing  is becoming more and  more appealing to advertisers who need to  sell everything from food to fuel and oh  yes, real estate. Just pull out your iPhone  and  download the free app from realtors  like and drive around to see  what’s  available. The app will not only  show a list  with pictures and asking  prices, the  agent’s name , phone number  and email, but also GPS navigation and a  link to their  website (with more details  about the  property if you can tolerate  zooming in). This type of  marketing is  changing  the way we sell  many things.  Dealing with  real estate brokers and auto  dealers will involve less haggling, schlepping and handholding and more discovery and deal making. Strategic branding will replace what we’ve known mostly as brand advertising. Example: Auto dealers and their strategic branding partners will discover new locations to park their showroom vehicles to get more than just a little visual exposure. Realtors will have multiple open house tours and promotions featuring wine tastings etc. to literally drive traffic (or should I say, “have traffic drive itself”) to multiple locations experiencing homes staged for optimal ambiance. Why reach a customer when they are kicking back and watching the super bowl when you can reach them on location and in the act of looking for your products and services?

iBranding without the album artwork?

Posted in Uncategorized on April 29, 2009 by wwwheelz


 iPhone "Yelp!" Application

The iTunes model is emerging as a dominant approach to marketing everything from movies to restaurants on smart phones, but in rushing to get many of these ventures up and running a key component is missing. Album art found on iTunes is a rich, visually evocative representation of the music and the bands contained within. To truly tap into the success of iTunes, companies making a foray into the mobile space should consider the visual opportunities to engage lift and separate their brands.